Business Administration Program (LCA.7N) A.C.S.

To make use of common operating systems and software applications for administrative purposes. This course reviews some basic Windows® navigation skills, some Microsoft Word, usage of the Internet for research, and Outlook information manager.

To carry out activities related to a business startup. What is an entrepreneur? Learn how to start a business and the personal qualities needed for success. To discover these things the course will take the student through the following areas of interest to the entrepreneur: business planning, study of the market-place, marketing plans, staffing, financial planning, buying a business (or franchise), legal pointers, control systems, and sources of financial assistance. A practical, hands-on approach is used to bring reality to the course.

To analyze and process data in the accounting cycle.This introductory accounting course provides the practical application of the concepts and principles of the accounting cycle for businesses. Topics include an overview of accounting concepts and procedures; analyzing and recording transactions; beginning the accounting cycle by journalizing, posting, and working with the trial balance; using worksheets, financial statements, and adjusting entries; completing the accounting cycle with adjusting, closing, and post-closing trial balance; working with cash and its control; working with accounting systems, journals, and internal controls; and payroll concepts and procedures.

To analyze and process data in the accounting cycle. This course is given together with Accounting I designed to provide practical application of accounting principles using the accounting software package, Simply Accounting.

Implement E-Commerce strategies in an international setting. This course introduces the concepts and principles of electronic commerce as it relates to business. Topics include the foundations of electronic commerce; retailing in e-commerce; Internet consumers and market research; advertising in e-commerce; e-commerce for service industries; business-to-business e-commerce; intranet and extranet structures and applications; electronic payment systems; e-commerce strategy and implementation; public policy regarding legal, privacy, and consumer protection issues; infrastructure requirements for e-commerce; and economic and global issues in e-commerce.  Students will learn how to set up their own web page.

To analyze and process data in the accounting cycle. This course is a continuation of Accounting I and provides instruction in the concepts and principles of accounting for partnerships and corporations and the analysis of financial statements. Topics include accounting for partnerships, corporate accounting, earnings, distribution, and paid-in capital; accounting for long-term liabilities, capital assets, investments, and international operations; preparing and using the cash flow statement; and the analysis and interpretation of financial statements.

To analyze the work functions. This course introduces the business environment with an overview of various topics that serve as a foundation for further study of management. Topics include the environments that businesses operate in; the organizational structures of businesses; management functions in an enterprise; and the challenges of managing marketing, operations, information technology, finance, and human resources.

Communicate effectively in a business setting. The course is designed to deal with specific problems encountered by non-native speakers in spoken and written business communication. Topics included in the course are as follows: The language of business letters e-mails and faxes, the format of business communication. Students will learn meeting tactics and presentations; turning notes into reports; negotiating, agreeing and disagreeing; social language and etiquette; planning, organization and presentation of specialized talks.  Students will use PowerPoint and Word as a tool for business presentations.

To sell products and services by means of representatives. This course focuses sale representation techniques.  Students are trained in selling, and time and territory management skills. Topics include: making the first call; individualizing your approach; exchanging ideas; closing a sale; cultivating the customer; submitting proposals; questions of technique; handling objections; meeting competition; major account development; continued selling; sales tools and audiovisual presentations

To participate in the financial analysis of investment and financing projects.  This course provides instruction in the mathematical operations associated with the retail, banking, and accounting industries. It provides the student with the mathematical foundation required to prepare documentation for investment or financing projects by choosing the appropriate software and building the table of payments. Other topics include decimals, fractions, and percentages; bank services; interest and payment plans; purchase orders and invoices; selling prices and mark-ups; and payroll and inventory procedures, current values and capitalized values of a loan or an investment.

To sell products and services in a commercial establishment. To implement and supervise a customer service operation using a quality approach. This course focuses on strategies for attracting and creating a loyal clientele in the retail business.  It covers all aspects of consumer behaviour: from the idea to the actual decision to purchase. Other topics include: professional image, product selection, displaying and promoting new products, return and refund policies, managing complaints and after-sales customer service.

To use legal sources applicable to administrative and commercial situations. This course provides a study of the legal system and its effect on business and business organizations, as well as an overview of the ethical issues that businesses encounter. Topics include business law and ethics, contracts and sales, consumer protection issues, agency and employment issues, the regulation of business organizations, analyzing risk-bearing devices, and dealing with real property issues.

To establish a marketing plan and ensure its implementation. This course provides a practical and managerial approach to the principles and applications of marketing in organizations and in the marketplace. Topics include the marketing process and strategic planning; the global marketing environment; developing marketing opportunities and strategies; developing the marketing mix through product development, pricing strategies, distribution channels, and promotion techniques; and managing marketing through customer relationships, social responsibility, and marketing ethics.

To research and analyze commercial data. This course is intended to enable students to confidently manage and contribute to the marketing research process, ensuring they achieve more effective results. The course is designed for anyone involved in commissioning, conducting or managing marketing research. This course is also suitable for anyone who wants an initial overview of the marketing research process with a view to future detailed studies of techniques and methodologies. Topics include: purpose and benefits of good marketing research; the marketing research process; strategic marketing research as part of strategic marketing; action orientated research; marketing research methodologies and long term marketing research planning

To use statistical methods for management purposes. Many businesses use data to make business decisions. Statistics contains the methods and procedures for collecting, structuring and analyzing this data. Knowledge of statistics enables the student to structure and analyze data and to understand the statistical reports that are used in the business world. This course presents the study of basic statistical theory and concepts. Topics include statistical probabilities, measures of central tendency, measures of variation, hypothesis testing, regression, correlation, and quality control applications.

To promote products and services using mass media methods. Promote goods and services using direct marketing strategies. This course explores the role of advertising with a focus on the structure, environment, and strategy of advertising and a practical and managerial approach to the principles and applications of direct marketing in organizations and in the marketplace. Topics include the advertising environment; ethical issues and social responsibility; advertising background, planning, and strategy; advertising media types, media planning, and media buying; factors for creating advertising for various media; public relations and promotions; and business-to-business and international advertising; direct marketing scope, planning and strategies; consumer and business mailing lists; the media of direct marketing; direct marketing on the internet; creating and managing direct mail advertising, catalogues and print advertising; and business-to-business direct marketing.

Integrate into the workforce and build a professional attitude. The internship component of the program is the practical application of a student’s knowledge and skills in an industry environment. The industry shall be directly related to the student’s program of study. The internship requires full-time day attendance working in the industry setting. The duration of the internship is two-months during which the student must satisfactorily complete a minimum of 255 hours (2 months) of work experience.

To produce a computer application to meet a need for administrative information. This course provides the study of the principles and features of a database management system using Microsoft® Access and a spreadsheet package using Microsoft® Excel. Topics include creating and managing databases, data management and integrity, working with queries and forms, managing reports, using tools and macros, database and file management, analyzing and filtering data, relational databases, managing worksheets and workbooks; working with data, formulas, and functions; managing charts and graphics; working with outlines, views, and reports; automating tasks with the macro feature; using auditing tools, collaborative tools, and hyperlinks; and integrating with other programs.

Apply E-Marketing strategies.This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Topics include how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies; cross-Cultural Issues; economic, political, and legal Environment; international marketing strategies.